Tagged: Social Media

10 E-commerce Related LinkedIn Groups You Should Join

April 9, 2014 by Elan Sherbill.

LinkedIn is great for promoting brands using a company page or finding the right job candidates for open positions. But those are not the only benefits of using LinkedIn. Even as a blogger, only a fraction of the time I spend on LinkedIn is used to directly promote my content. More often than not, when I use LinkedIn I am looking for inspiration and information so that I can be more effective at my job. LinkedIn...

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Our 10 Favorite E-commerce Twitter Accounts

March 7, 2012 by Elan Sherbill.

Adlai E. Stevenson, an American politician, once observed that, “The first principle of a free society is an untrammeled flow of words in an open forum.” A “free society” implies a place where all individuals have an equal opportunity to raise their voices and be heard. If this observation is true, then the existence of social networks like Twitter must represent a special foundation of freedom. But merely raising your voice does not necessarily mean others gain...

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New Feature: Choose Your Keystone

August 9, 2011 by Elan Sherbill.

Today we’re bringing you a new series in Building Keystones called “Choose Your Keystone.” We will present opposing views on relevant e-commerce topics with the goal of prompting intelligent discussion and debate. These posts will help you critically analyze different sides of a topic, and decide which practice is best for your business. This week’s topic: should digital product sellers make significant investments in social commerce right now? Craig’s View: Embrace social commerce now As technology has evolved,...

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July Blogger’s Digest & New Blogger

August 3, 2011 by Craig Vodnik.

The summer sales slow down may have set in, but here at Building Keystones we’re still scouring the Internet for all things e-commerce. This month we found some great reads about SaaS, PPC, social media and email marketing. Open View Labs – Episode 27: SaaS Marketing Mistakes to Avoid: Read this interview for valuable insights into the differences between SaaS and on-premise marketing strategies. Practical eCommerce – How to Hire a Pay-Per-Click Manager; 10 Common Mistakes: An...

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