Tagged: Social Media

E-commerce Eye Candy – Holiday Social Media Marketing Trends [Infographic and Research Report]

December 1, 2014 by Elan Sherbill.

Successful software companies understand the importance of November and December e-commerce to their bottom line, and plan accordingly. This infographic from Offerpop is based on their research report called Top Holiday Marketing Trends for 2014. Among the more notable findings of the report is that brands are investing more in social this year and that they are not interested in untested networks. The former, I am sure, is due to the efforts of networks like Facebook, Twitter and LinkedIn...

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November E-commerce Digest

November 25, 2014 by Elan Sherbill.

This month on Building Keystones we featured the cleverbridge E-commerce Benchmark Report, a must-read for those interested in best practices gleaned from processing millions of monthly e-commerce transactions in over 250 countries. We also offered our readers six guides on essential e-commerce strategy and tactics, including information on handling VAT rates, conversion optimization tips, making the most of November and December e-commerce, and other crucial elements of e-commerce success. We hope your holiday season e-commerce plans are in place and that you’re...

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7 Ways to Stir-up the E-commerce Summer Doldrums

July 2, 2014 by Samantha Herscher.

Hey everybody! It’s summertime, my favorite time of year. It is time for barbecues in the backyard or swimming in the pool. Basically, I am feeling free to do just what I want to do. Many of your customers feel the same way and that may partly explain why your sales numbers start to dip during the summer months. Don’t worry – this is all perfectly natural. Don’t sit there passively hoping your numbers will bounce back as...

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3 Simple Tips for Social Media Success in E-commerce

May 7, 2014 by Stephanie Duesing.

Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube, Tumblr, Instagram and the list keeps growing. Social media is now the number one activity online, with almost three-quarters of online adults using social networking sites. You can’t ignore social media as a part of your marketing mix. So you make a choice. Do you want to simply exist on social media, or do you want to use it to make a difference – to your customers, to your culture,...

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E-commerce Eye Candy – Social Media Engagement [Infographic]

May 5, 2014 by Elan Sherbill.

Localizing your social media combines two important parts of Internet marketing and conversion rate optimization. Imagine Joe works for Acme Software Company. Acme produces a large number of software products, some of which are designed to help consumers and some for organizations. It is Joe’s job to increase sales from Acme’s website. Joe understands that there are many ways to do this and that he is best served by driving traffic to his checkout process while...

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