Tagged: Social Media

7 Ways to Stir-up the E-commerce Summer Doldrums

July 2, 2014 by Samantha Herscher.

Hey everybody! It’s summertime, my favorite time of year. It is time for barbecues in the backyard or swimming in the pool. Basically, I am feeling free to do just what I want to do. Many of your customers feel the same way and that may partly explain why your sales numbers start to dip during the summer months. Don’t worry – this is all perfectly natural. Don’t sit there passively hoping your numbers will bounce back as...

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3 Simple Tips for Social Media Success in E-commerce

May 7, 2014 by Stephanie Duesing.

Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube, Tumblr, Instagram and the list keeps growing. Social media is now the number one activity online, with almost three-quarters of online adults using social networking sites. You can’t ignore social media as a part of your marketing mix. So you make a choice. Do you want to simply exist on social media, or do you want to use it to make a difference – to your customers, to your culture,...

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E-commerce Eye Candy – Social Media Engagement [Infographic]

May 5, 2014 by Elan Sherbill.

Localizing your social media combines two important parts of Internet marketing and conversion rate optimization. Imagine Joe works for Acme Software Company. Acme produces a large number of software products, some of which are designed to help consumers and some for organizations. It is Joe’s job to increase sales from Acme’s website. Joe understands that there are many ways to do this and that he is best served by driving traffic to his checkout process while...

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April E-commerce Digest

April 30, 2014 by Elan Sherbill.

In e-commerce and Internet marketing, nurturing our audience of customers and potential customers is vital to success. We do this by reaching out and offering our help in a variety of ways. Sometimes, that help is through selling valuable products and sometimes it is through providing exceptional customer service. We also nurture by educating our audience with blog posts, videos or webinars. This month on Building Keystones, we have focused on helping software vendors understand the...

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Three Types of Tweets For Your E-commerce Business

April 23, 2014 by Elan Sherbill.

Recently, Twitter and DB5 surveyed 1,000 U.S. users who follow small and medium-sized businesses (SMBs) on Twitter and who use the platform at least monthly. The survey discovered that, “81 percent [of those users] are more likely to take action from info shared via Twitter than traditional channels.” In short, Twitter is a great way to connect with your customers in real time through small bursts of conversation. These conversations can be used in a number of...

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