Tagged: Social Commerce

Conversion Optimization Tips to Drive End of Year Online Sales

November 25, 2013 by Elan Sherbill.

We are pleased to offer you a guide to help capitalize on the year end bonanza that is November and December e-commerce. Our guide will teach you how to drive end of year shoppers to your checkout process and convert them into paying customers.  It offers advice for optimizing primary channels like email, search, affiliate programs and social media, and optimization advice for your checkout process and shopping cart. The Year End E-commerce Bonanza It’s a fact: people shop online...

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Software-as-a-Service Success: 10 Dos and 10 don’ts of SaaS [E-book Review]

February 22, 2013 by Elan Sherbill.

Joel York has built an extensive library of SaaS related educational information through his blog Chaotic Flow. His blog posts and e-books explain strategies and best practices on important topics such as networking, monetization and churn management – knowledge that is helpful to all software vendors. This post summarizes and analyzes the first part of York’s e-book, “Software-as-a-Service Success: 10 Dos and 10 don’ts of SaaS” in which the author showcases an insider’s understanding of proper strategies for...

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E-commerce Eye Candy – Mobile And Social Trends In Holiday E-commerce

November 12, 2012 by Elan Sherbill.

According to eMarketer, “The online holiday shopping season is officially under way, and internet retailers are expecting the dollars to roll in on digital channels.” The article explains that e-commerce is expected to drive over half of all holiday season revenue for online retailers, while m-commerce will provide 6% of total sales. Social networking sites like Facebook and Twitter are also expected drive sales by offering major promotions involving discounts and coupons. With such an interested and focused...

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Social Media: Beneficial All Year Round

November 24, 2011 by Elan Sherbill.

The Internet is swarming with Black Friday promotions and Cyber Monday deals. With the gift-giving season just around the corner, it’s time for e-retailers to let people know ’tis the season of social shopping. But what about Halloween, President’s Day, Easter… Teacher’s Day?! How can digital internet retailers use social networking to capitalize on these special days? Promotional Creativity Social media gives you the ability to take some creative liberties to grab the attention of your audience. Reviews,...

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New Feature: Choose Your Keystone

August 9, 2011 by Elan Sherbill.

Today we’re bringing you a new series in Building Keystones called “Choose Your Keystone.” We will present opposing views on relevant e-commerce topics with the goal of prompting intelligent discussion and debate. These posts will help you critically analyze different sides of a topic, and decide which practice is best for your business. This week’s topic: should digital product sellers make significant investments in social commerce right now? Craig’s View: Embrace social commerce now As technology has evolved,...

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