October 4, 2011
Summer is ending and change is in the air, but Building Keystones continues to empower companies and individuals with our September Blogger’s Digest, where we offer valuable insights into e-commerce trends and best practices from the best in the business.
Practical eCommerce – Understanding Basic A/B Testing: Anyone involved in selling digital goods online must use A/B or multi-variate testing. This piece by Practical eCommerce illustrates how testing improves conversion rates, builds a “culture of improvement”,...
August 3, 2011
The summer sales slow down may have set in, but here at Building Keystones we’re still scouring the Internet for all things e-commerce. This month we found some great reads about SaaS, PPC, social media and email marketing.
Open View Labs – Episode 27: SaaS Marketing Mistakes to Avoid: Read this interview for valuable insights into the differences between SaaS and on-premise marketing strategies.
Practical eCommerce – How to Hire a Pay-Per-Click Manager; 10 Common Mistakes: An...
May 31, 2011
Now that our B2B series has settled in, we are wrapping up the month of May. Is anyone else out there really looking forward to a long, hot summer like we are? Your comments and questions are welcome at the end of each blog post or posed directly to our team at any time.
Here’s our list of favorite recent posts covering different topics in the e-commerce space. Let us if you see any great posts...