Tagged: Google Analytics

May E-commerce Digest

May 31, 2013 by Elan Sherbill.

Many exciting thing happened this month in the digital e-commerce world. First, Adobe users were shocked to learn that Creative Suite 6 was the last version of Adobe’s perpetual licenses. Then Google announced the demise of their Checkout service and Amazon created a new virtual currency for its digital apps. Our e-commerce digest examines some of these issues and others through the lenses of our favorite e-commerce blogs. Why Adobe’s big cloud bet really isn’t a huge...

Read More

E-commerce Eye Candy – Google Checkout In Real Life [Video]

August 20, 2012 by Elan Sherbill.

This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout process. Ideally, your checkout process should result in a win-win situation. If customers are not converting as you hoped and your company is not meeting its expected goals, it’s time to investigate your funnel for where customers are dropping off. In order to identify the parts of your checkout process that are...

Read More

Web Analytics: Focus On Climate, Not Weather (But Carry An Umbrella)

December 7, 2011 by Melinda Byerley.

We are pleased to have Melinda Byerley as a guest blogger for Building Keystones. Melinda is an e-commerce marketing and general management veteran, having held roles at eBay, PayPal, Check Point Software, and Linden Lab (Second Life). Most recently, she was the VP Marketing and Product for PlantSense, an internet device startup in the gardening space. She holds an MBA from Cornell University Johnson Graduate School of Management.  You can follow Melinda on Twitter at @melindabyerley;...

Read More

November Blogger’s Digest

December 1, 2011 by Elan Sherbill.

The online shopping extravaganza that occurred on Cyber Monday reconfirms e-commerce as a lucrative, growing field. Since Building Keystones is passionate about empowering people to succeed in this ever growing industry, we continue our mission to bring you digital e-commerce expertise on a wide range of topics with the November Blogger’s Digest. This past month we gave advice about optimizing shopping carts for customers across the globe, provided tips for guiding traffic with domain name portfolios, shared...

Read More

August Blogger’s Digest

August 31, 2011 by Elan Sherbill.

In the coming weeks, Building Keystones will focus on the state of online video gaming, optimizing pay-per-click campaigns, and providing tips for getting the most out of your business intelligence. Subscribe now to the Building Keystones email list to receive a notification of every new post. In this Blogger’s Digest, we direct your attention to U.S. retail e-commerce spending for the second quarter, cloud-based Salesforce integration, changes to Google Analytics, how load times affect conversion rates,...

Read More