January 11, 2013
At a recent networking event, a panel of the e-commerce industry’s top affiliate marketers and affiliate managers engaged in an open discussion, fielding an array of tough questions gathered from software vendors interested in optimizing their affiliate programs.
The panel discussion included representatives from Download.com, TopTenReviews.com and PC Antivirus Reviews. These affiliates used the discussion as an opportunity to educate e-commerce professionals on important topics that ranged from how to effectively initiate and nurture relationships with affiliates to strategies and...
August 20, 2012
This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout process. Ideally, your checkout process should result in a win-win situation. If customers are not converting as you hoped and your company is not meeting its expected goals, it’s time to investigate your funnel for where customers are dropping off.
In order to identify the parts of your checkout process that are...
March 28, 2012
This March, Building Keystones researched and published blog posts on our favorite e-commerce Twitter accounts, reducing churn with proper dunning techniques and the state of downloaded software vis-a-vis SaaS and apps.
We also kept an eye on the latest developments and insights in how software is sold and delivered online. The links below highlight some of the best articles that we’ve read this month. Use the Comments section below to share your favorite e-commerce articles and...
January 25, 2012
While traditional models of selling games online is alive and well with veterans of the B2C sector, we have also witnessed the rise of alternative, social approaches to online marketing strategies.
In this post, we take a look at the online video game industry and analyze two different marketing strategies utilized by B2C companies. Our goal is to see how these different strategies can be applied to other e-commerce verticals.
When I think about the major social...
September 14, 2011
Pay-Per-Click (PPC) campaigns have quickly become a preferred advertising strategy for companies across the world. Since you are paying for directed traffic, you need to carefully consider the content of the landing page linked to your PPC campaign. As providers of digital content, you can increase your PPC conversion rates by avoiding the following pitfalls when designing your landing pages:
Pitfall #1: Using Your Home Page As The Landing Page
Many new marketers simply send paid search...