Tagged: conversion optimization

3 Ways To Improve Cross-sell and Up-sell Conversion Rates

February 14, 2013 by Elan Sherbill.

I was recently shopping for a new Wi-Fi ready television and during the checkout process Amazon suggested that I might like to purchase a LAN adapter to connect the TV to my home network. In business lingo, this suggestion is known as the cross-sell. Cross-selling is when a company sells a customer a product or service related to their primary purchase, like when Amazon cross-sold me the LAN adapter to complement my television. Similar to a...

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Recharging Your Affiliate Program [Video]

January 11, 2013 by Elan Sherbill.

At a recent networking event, a panel of the e-commerce industry’s top affiliate marketers and affiliate managers engaged in an open discussion, fielding an array of tough questions gathered from software vendors interested in optimizing their affiliate programs. The panel discussion included representatives from Download.com, TopTenReviews.com and PC Antivirus Reviews. These affiliates used the discussion as an opportunity to educate e-commerce professionals on important topics that ranged from how to effectively initiate and nurture relationships with affiliates to strategies and...

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E-commerce Eye Candy – Google Checkout In Real Life [Video]

August 20, 2012 by Elan Sherbill.

This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout process. Ideally, your checkout process should result in a win-win situation. If customers are not converting as you hoped and your company is not meeting its expected goals, it’s time to investigate your funnel for where customers are dropping off. In order to identify the parts of your checkout process that are...

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March E-commerce Digest

March 28, 2012 by Elan Sherbill.

This March, Building Keystones researched and published blog posts on our favorite e-commerce Twitter accounts, reducing churn with proper dunning techniques and the state of downloaded software vis-a-vis SaaS and apps. We also kept an eye on the latest developments and insights in how software is sold and delivered online. The links below highlight some of the best articles that we’ve read this month. Use the Comments section below to share your favorite e-commerce articles and...

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Buy Products Or Get Rewards?

January 25, 2012 by Elan Sherbill.

While traditional models of selling games online is alive and well with veterans of the B2C sector, we have also witnessed the rise of alternative, social approaches to online marketing strategies. In this post, we take a look at the online video game industry and analyze two different marketing strategies utilized by B2C companies. Our goal is to see how these different strategies can be applied to other e-commerce verticals. When I think about the major social...

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