Tagged: conversion optimization

E-commerce Eye Candy – Why Do Online Shoppers Leave Without Paying? [Infographic]

December 15, 2014 by Elan Sherbill.

If you could survey your site visitors and find out why some leave without completing the order process, wouldn’t you want to? The process for doing so would be complex. The database would be complex and the user experience would be intrusive – but the results could radically improve your conversion rate, your average order value and your total revenue. Internal sources would be best for this information, and you should make sure that your approach to analytics and business intelligence...

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E-commerce Eye Candy – 12 Areas That Every E-commerce Marketer Must Test [Infographic]

October 13, 2014 by Elan Sherbill.

This infographic from Marketizator, a provider of conversion optimization software, provides those of us in charge of getting revenue from e-commerce sites many ideas for conversion rate optimization. It takes us through the who, what, why and where of testing webpages to see how they can be improved to capture more money. This graphic helps you decide how to segment traffic for each test, too. About half of the tests mentioned here can be administered to all...

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Three Ways to Jump-start Online Revenue

October 8, 2014 by Pragati Dokania.

The global software market has a volume of around $369 billion dollars according to research from IDC. North America alone makes up $181 billion. There is great potential to succeed in this multi-billion dollar market, but first you must be sure your customers have an robust but easy-to-use system when purchasing software online. Whether your software is being sold as a service (SaaS) or as an on-premise download with a backup CD/DVD, you need to be sure...

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Driving E-commerce Success Through In-App Messaging [Webinar]

September 22, 2014 by Elan Sherbill.

One of the major pains of selling software is figuring out why people use your product without paying for it. Sure, you offered a free trial of your software program through an affiliate download portal, but how do you get these new users to convert? Another issue is that in the software industry it’s quite easy for users to find ways to pirate software. What can you do then about infringing users who, knowingly or...

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August E-commerce Digest

August 27, 2014 by Samantha Herscher.

Maybe you were captivated by the supermoon, or perhaps an abundance of summer projects occupied your thoughts. Whatever it was that demanded your time, you may have missed some of these important stories concerning the e-commerce industry in August. Look no further, we’ve aggregated some valuable news in this blog post. In case you missed it, this month Building Keystones introduced you to marketing automation. We also shared five tips for optimizing your checkout process. The August E-commerce...

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