August 27, 2014
Maybe you were captivated by the supermoon, or perhaps an abundance of summer projects occupied your thoughts. Whatever it was that demanded your time, you may have missed some of these important stories concerning the e-commerce industry in August. Look no further, we’ve aggregated some valuable news in this blog post.
In case you missed it, this month Building Keystones introduced you to marketing automation. We also shared five tips for optimizing your checkout process.
The August E-commerce...
August 13, 2014
At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, delivered five tips for increasing conversions in your shopping cart. Using multivariate testing, Rothe explained how to raise conversion rates for software products simply by reducing scrolling, reducing the amount of required customer details, presenting cross-sells effectively, enhancing the subscription checkbox and offering regional payment methods.
Conversion Tip #1 Reduce Scrolling
While scrolling can be useful for homepages and other marketing material, the shopping cart is...
July 23, 2014
Although credit cards definitely rule e-commerce, there are some country-specific payment methods you should have in your cart. Serving local markets with methods familiar to customers increases your conversion rates.
Customers around the world have their favorite ways to pay, whether it’s Konbini in Japan, real-time banking in Europe or credit card installments in Brazil. “Payment preference is always based on culture,” says Robin Blume, product manager of payments at cleverbridge. “You have to recognize payment...
July 16, 2014
Independent software vendors and e-commerce managers are always looking out for conversion optimization tactics. At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, illustrated three such opportunities. His suggestions require merchants to remove certain barriers to conversion which create ways for increasing revenue. Ultimately, this path to e-commerce success is driven by improving the customer experience.
In general, there are three barriers that typically cause customers to refrain from purchasing your product.
Customers are required to create an account
Customers are presented...
June 23, 2014
This infographic from AmeriCommerce, a provider of e-commerce software, tells the tale of a large and growing global e-commerce market, and illustrates what online merchants can do to improve their conversion rates and revenue. For example, the $220 billion in sales the U.S. retail e-commerce market is about eight percent of the overall retail market, while in the U.K., 13 percent of retail sales are made online. In both regions, overall sales and the percentage...