May 31, 2013
Many exciting thing happened this month in the digital e-commerce world. First, Adobe users were shocked to learn that Creative Suite 6 was the last version of Adobe’s perpetual licenses. Then Google announced the demise of their Checkout service and Amazon created a new virtual currency for its digital apps. Our e-commerce digest examines some of these issues and others through the lenses of our favorite e-commerce blogs.
Why Adobe’s big cloud bet really isn’t a huge...
February 22, 2013
Joel York has built an extensive library of SaaS related educational information through his blog Chaotic Flow. His blog posts and e-books explain strategies and best practices on important topics such as networking, monetization and churn management – knowledge that is helpful to all software vendors.
This post summarizes and analyzes the first part of York’s e-book, “Software-as-a-Service Success: 10 Dos and 10 don’ts of SaaS” in which the author showcases an insider’s understanding of proper strategies for...
October 4, 2012
It’s the end of the September, which means it’s time for us to recap our blog posts of the month. Following the recap we present several challenges facing global digital vendors in our September E-commerce Digest.
This month, Building Keystones:
Explored freemium as a marketing tactic
Directed readers to a revenue recognition webcast from TenSoft
Explained the benefits of marketing automation
Illustrated the changes in email marketing
Highlighted the many uses of content marketing
Showcased the costs/benefits of an outsourced...
March 28, 2012
This March, Building Keystones researched and published blog posts on our favorite e-commerce Twitter accounts, reducing churn with proper dunning techniques and the state of downloaded software vis-a-vis SaaS and apps.
We also kept an eye on the latest developments and insights in how software is sold and delivered online. The links below highlight some of the best articles that we’ve read this month. Use the Comments section below to share your favorite e-commerce articles and...
September 15, 2010
When selling products internationally, it’s critical to be aware of the slight differences between regions. In a previous post, we examined the differences between U.S. sales tax and E.U. VAT presentation. Similarly, date formatting is one of the most common, yet easily solved mistakes made when companies have their virtual passports stamped to sell globally.
In the U.S., the month is typically displayed before the day when writing (MM/DD/YYYY). If you are using a U.S. computer,...