E-commerce Eye Candy – 12 Areas That Every E-commerce Marketer Must Test [Infographic]

October 13th, 2014 by Elan Sherbill

This infographic from Marketizator, a provider of conversion optimization software, provides those of us in charge of getting revenue from e-commerce sites many ideas for conversion rate optimization. It takes us through the who, what, why and where of testing webpages to see how they can be improved to capture more money. This graphic helps you decide how to segment traffic for each test, too. About half of the tests mentioned here can be administered to all...

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Three Ways to Jump-start Online Revenue

October 8th, 2014 by Pragati Dokania

The global software market has a volume of around $369 billion dollars according to research from IDC. North America alone makes up $181 billion. There is great potential to succeed in this multi-billion dollar market, but first you must be sure your customers have an robust but easy-to-use system when purchasing software online. Whether your software is being sold as a service (SaaS) or as an on-premise download with a backup CD/DVD, you need to be sure...

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E-commerce Eye Candy – 10 Customer Service Trends to Watch in 2014 [Infographic]

October 6th, 2014 by Elan Sherbill

By reading last week’s Five Trends to Put Your Customer Service Ahead of Your Competition you learned what you can do to improve your customer service, and how those actions improve your business and your customers. This infographic from Comm100, a provider of live chat software and email marketing software, illustrates some of this information in a unique way. The infographic begins with an inspiring quote from JFK regarding the importance of change for the sake of improvement. Coincidentally, I...

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Five Trends to Put Your Customer Service Ahead of Your Competition

October 1st, 2014 by Emily Oney

Customer service used to be so simple: just one quick email or phone call to resolve an issue. But with new technology that creates instantaneous transactions and deliveries, customers are now seeking new ways to get immediate answers. We researched several industry leading reports about customer service from experts like, Forrester, Comm100, ZenDesk, and Parature, and we uncovered five trends to put your customer service ahead of your competition. Customer Service Applications Are Moving to the Cloud “Overall, growth...

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E-commerce Eye Candy – Engagement Creates Loyal Customers [Infographic]

September 29th, 2014 by Elan Sherbill

The goal of any business is to create unconscious epiphanies of trust in their customers’ minds. This is especially true for online merchants who don’t encounter their customers face-to-face. Customer loyalty is hard to earn, and once earned is not easy to hold on to. Businesses need to steadily work to keep their customers loyal. Business don’t interact with their customers one time only, and each customer session might involve one or several of the many...

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