E-commerce Eye Candy – Email Deliverability 101 [Infographic]

August 11th, 2014 by Elan Sherbill

If you read our Beginner’s Guide to Marketing Automation, you learned about its attendant benefits. You also gained an appreciation for what kind of features you need in a marketing automation solution, and how to segment lists according to demographic, transactional and behavioral data. Email Deliverability 101 [Infographic] For this week’s E-commerce Eye Candy, we’re sticking with that theme of marketing messages by highlighting an infographic from WhoIsHostingThis, a website that helps you discover the web hosting service any website uses....

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A Beginner’s Guide to Marketing Automation

August 6th, 2014 by Elan Sherbill

It is unfortunate that you can’t just take all your potential customers out to Chili’s and win their business with a free Awesome Blossom. For today’s digital customer, you have to rely on robust technology to gain insight into website visits and improve marketing and sales efforts. Whether you sell software to businesses or individual consumers, marketing automation capabilities are indispensable to your e-commerce strategy. According to a recent study by Bizo, 72 percent of marketers use marketing automation for lead...

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E-commerce Eye Candy – Marketing Automation Magic Makes it All Happen [Infographic]

August 4th, 2014 by Elan Sherbill

Examining the buyer’s journey as if it were a trek to the Emerald City, this infographic from Marketo, a maker of marketing automation software, shows how companies of all sizes and in all industries benefit from marketing automation software. It makes clear that the magic of marketing automation achieves higher revenue by aligning people, processes and technology. Besides enumerating the important benefits of marketing automation, the infographic also identifies the KPIs that you should use to prove marketing automation...

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July E-commerce Digest

July 30th, 2014 by Elan Sherbill

Just because your kids are at summer camp and your colleagues are on holiday doesn’t mean e-commerce news is slowing down. This month, we wrote about the robust selection of payment methods available to online shoppers across the globe, explaining that part of your e-commerce strategy should involve researching and implementing payment methods frequently used by your customers. We also discussed three major barriers to customer conversions, the new VAT rules set to debut in...

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Do Subscriptions Make Sense For Your Business? [White Paper]

July 28th, 2014 by Elan Sherbill

If you are considering a switch to subscriptions download our white paper here: Do Subscriptions Make Sense For Your Business? You’ve probably heard a lot of talk about subscription billing lately, but the concept isn’t a new one: subscription billing has been around for as long as there have been newspapers and magazines. The idea of paying a fixed or variable amount on a regular basis for a product or service has definitely carried over to...

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