E-commerce Eye Candy – Email and E-commerce [Infographic]

July 14th, 2014 by Elan Sherbill

According to this infographic from dotMailer, email marketing is an effective technique that brands and buyers often take for granted. However, if your business needs to generate e-commerce revenue, start improving your email marketing efforts. With the ability to deliver highly targeted and personalized campaigns, we continue to see the revenue generating effects of the relationship between email and e-commerce. According to Radicati, a research firm, email “remains the most pervasive form of communication in the business world.”...

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Know the VAT Rules? Think Again, They Are Changing

July 9th, 2014 by Elan Sherbill

In July 2003, the European Union (EU) began charging Value Added Tax (VAT) on digital transactions that occur within the European Union (See EU Directive 2002/38/EC, May 7, 2002). To European businesses and consumers, the rules for the past decade have been fairly straightforward. However, to companies outside of the EU, VAT collection is a tricky process that causes confusion. Now that the rules are changing again, software manufacturers everywhere need help understanding how these...

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E-commerce Eye Candy – B2B E-commerce Evolution [Infographic]

July 7th, 2014 by Elan Sherbill

This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Make no mistake; it is big – bigger even than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds. However, the kinks in the path toward e-commerce riches begin immediately. Although B2B software companies understand how to create software products that solve amazingly complex problems...

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7 Ways to Stir-up the E-commerce Summer Doldrums

July 2nd, 2014 by Samantha Herscher

Hey everybody! It’s summertime, my favorite time of year. It is time for barbecues in the backyard or swimming in the pool. Basically, I am feeling free to do just what I want to do. Many of your customers feel the same way and that may partly explain why your sales numbers start to dip during the summer months. Don’t worry – this is all perfectly natural. Don’t sit there passively hoping your numbers will bounce back as...

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E-commerce Eye Candy – Alternative Payment Methods [Infographic]

June 30th, 2014 by Elan Sherbill

One of my first jobs out of college involved answering billing questions from front end users of software products. Working for an international e-commerce provider, questions came from customers who lived in almost every country under the sun. With access to a vast database of customer information, I developed a comprehensive knowledge of the elements involved in an online transaction. I understood the negative consequences that occurred when customers found it difficult to submit payment. I...

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