E-commerce Eye Candy – Holiday Social Media Marketing Trends [Infographic and Research Report]

December 1st, 2014 by Elan Sherbill

Successful software companies understand the importance of November and December e-commerce to their bottom line, and plan accordingly. This infographic from Offerpop is based on their research report called Top Holiday Marketing Trends for 2014. Among the more notable findings of the report is that brands are investing more in social this year and that they are not interested in untested networks. The former, I am sure, is due to the efforts of networks like Facebook, Twitter and LinkedIn...

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November E-commerce Digest

November 25th, 2014 by Elan Sherbill

This month on Building Keystones we featured the cleverbridge E-commerce Benchmark Report, a must-read for those interested in best practices gleaned from processing millions of monthly e-commerce transactions in over 250 countries. We also offered our readers six guides on essential e-commerce strategy and tactics, including information on handling VAT rates, conversion optimization tips, making the most of November and December e-commerce, and other crucial elements of e-commerce success. We hope your holiday season e-commerce plans are in place and that you’re...

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E-commerce Eye Candy – Holiday Season Numbers [Infographic]

November 24th, 2014 by Elan Sherbill

Is November and December e-commerce really all that important? You’ll need to confirm the answer to that question with your own analytics and reporting tools, but a little bit of context never hurt anyone. Direct your attention to this chart from comScore: This chart shows the top ten spending days made online from desktop computers in 2013. Guess what. They were all in November and December. Suffice to say, November and December sales are important for brick-and-mortar and online...

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Holiday Season E-commerce

November 19th, 2014 by Elan Sherbill

It’s that time of year again. Black Friday and Cyber Monday are looming large. People are on their desktops, phones, tablets and phablets scouring the Internet for discounted goods and gifts for their families and friends. It is why holiday season e-commerce, by which I mean revenue and sales from November and December, can account for between 20 and 40 percent of your annual sales. I know what you’re thinking: “That increase is all well and...

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Six Guides on E-commerce Essentials

November 17th, 2014 by Elan Sherbill

You need to improve your e-commerce performance. But where to start? There are so many ways to create more conversions, raise average order values and decrease costs related to your e-commerce store. Just in time for the holiday season of November and December, when you know store visits are going to increase with gift seeking consumers, we’re offering you a few good guides on e-commerce essentials. These short guides will assist you in improving both your mundane...

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