7 Ways to Stir-up the E-commerce Summer Doldrums

July 2nd, 2014 by Samantha Herscher

Hey everybody! It’s summertime, my favorite time of year. It is time for barbecues in the backyard or swimming in the pool. Basically, I am feeling free to do just what I want to do. Many of your customers feel the same way and that may partly explain why your sales numbers start to dip during the summer months. Don’t worry – this is all perfectly natural. Don’t sit there passively hoping your numbers will bounce back as...

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E-commerce Eye Candy – Alternative Payment Methods [Infographic]

June 30th, 2014 by Elan Sherbill

One of my first jobs out of college involved answering billing questions from front end users of software products. Working for an international e-commerce provider, questions came from customers who lived in almost every country under the sun. With access to a vast database of customer information, I developed a comprehensive knowledge of the elements involved in an online transaction. I understood the negative consequences that occurred when customers found it difficult to submit payment. I...

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June E-commerce Digest

June 25th, 2014 by Elan Sherbill

The content this month on Building Keystones featured important information on top trends and challenges for e-commerce professionals, and insight into the structure and use of paid search advertising. This month’s E-commerce Digest will help you understand chargeback fraud, conversion rate optimization for B2B buyers, customer experience and the impact of U.S. sanctions against Russia on the payments industry. Fraud, Chargebacks and Chargeback Fraud E-commerce Inequality Leading to Chargebacks and Friendly Fraud | Digital Journal There’s fraud, then...

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E-commerce Eye Candy – Data Driven E-commerce [Infographic]

June 23rd, 2014 by Elan Sherbill

This infographic from AmeriCommerce, a provider of e-commerce software, tells the tale of a large and growing global e-commerce market, and illustrates what online merchants can do to improve their conversion rates and revenue. For example, the $220 billion in sales the U.S. retail e-commerce market is about eight percent of the overall retail market, while in the U.K., 13 percent of retail sales are made online. In both regions, overall sales and the percentage...

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Paid Search Advertising: Understanding Keywords

June 18th, 2014 by Elan Sherbill

Our last post examined a crucial aspect of online advertising: search engine marketing (SEM). We looked at the difference between organic (SEO) and paid search (PPC), and explained how the latter is a powerful tool for bringing visitors to your website. Finally, we outlined the structure of Google’s AdWords Program, one of the most popular paid search advertising tools available, and explained the different factors Google uses to determine how ads are displayed. This week, we’re taking...

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