August E-commerce Digest

August 27th, 2014 by Samantha Herscher

Maybe you were captivated by the supermoon, or perhaps an abundance of summer projects occupied your thoughts. Whatever it was that demanded your time, you may have missed some of these important stories concerning the e-commerce industry in August. Look no further, we’ve aggregated some valuable news in this blog post. In case you missed it, this month Building Keystones introduced you to marketing automation. We also shared five tips for optimizing your checkout process. The August E-commerce...

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The Top 3 Subscription Billing Challenges for Your Software Business [White Paper]

August 25th, 2014 by Samantha Herscher

If you have decided to switch to a subscription billing model, prepare your business for the challenges that lie ahead by reading this white paper: The Top 3 Subscription Billing Challenges for Your Software Business. After considering the pros and cons, your business has deemed subscription billing is best for you and your customers. With subscription billing, your business will have access to a predictable, recurring revenue stream and the opportunity to devote more efforts to customer relationships....

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The Three Most Important Times of the Subscription Customer Lifecycle – Part One

August 20th, 2014 by David Walsh, Marketing Director at Intuit

David Walsh, Marketing Director at Intuit, offers a two part look into what software vendors need to do in order to fully capitalize on the subscription customer lifecycle. Part one focuses on what you must do immediately after converting a new subscription customer, while part two shows you how to manage the first 48 and last 24 hours of a subscription period. In today’s complicated world, it’s hard to know where to focus your limited time and...

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E-commerce Eye Candy – Chargebacks From the Customer and Merchant Points of View

August 18th, 2014 by Elan Sherbill

Preventing chargebacks is good for your business and the people who buy your software, but preventing them requires an understanding of their causes and of how to reduce them. Chargebacks occur when consumers tell their banks to reverse a charge on a payment made through the bank, often due to a fraudulent charge from credit card theft. Let’s say Nancy D. Conzhumer is looking at a credit card statement and  sees that her bank billed her $49.95 for some virtual disc...

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Five Tips for Increasing Conversions in Your Shopping Cart

August 13th, 2014 by Elan Sherbill

At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, delivered five tips for increasing conversions in your shopping cart. Using multivariate testing, Rothe explained how to raise conversion rates for software products simply by reducing scrolling, reducing the amount of required customer details, presenting cross-sells effectively, enhancing the subscription checkbox and offering regional payment methods. Conversion Tip #1 Reduce Scrolling While scrolling can be useful for homepages and other marketing material, the shopping cart is...

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