March E-commerce Digest

March 26th, 2014 by Elan Sherbill

As winter continues to fend off spring, our topics of conversation dwelled on the need for affiliate marketers to focus their efforts on driving quality traffic, the pros and cons of implementing Bitcoin as a payment method for your online store, and how to move the needle on your email marketing campaigns. We also discussed the importance of providing great customer service and the role that timing plays in B2B buyer behavior. On a lighter note, but one still...

Read More

E-commerce Eye Candy – Understanding B2B Buyer Behavior [Infographic]

March 24th, 2014 by Elan Sherbill

This infographic from Salesforce’s SlideShare page was compiled by Software Advice who help people find the right software for their organization. The information here helps B2B marketers and salespeople like yourself prepare the timing of your messages by understanding what times of day, week and year business buyers are most attentive. Knowing when your potential customers are most ready to be influenced impacts when you place phone calls, schedule emails, display ads, update social statuses or design any aspect of...

Read More

Affiliate Marketing 101: Driving Traffic To Your Site

March 19th, 2014 by John Hernandez

This is part three of our four part Affiliate Marketing 101 series. The first part, Affiliate Marketing 101: 4 Steps for Beginners, explained the different types of sites that affiliate marketers create, and general information on how they monetize their content. The second part, Affiliate Marketing 101: SEO Foundations, explained how to set up your affiliate site so that it receives a high quality score from search engines. This part,  It’s been often said that opening...

Read More

E-commerce Eye Candy – Click, Baby, Click! [Video]

March 17th, 2014 by Elan Sherbill

According to Gall’s law, if your business is to succeed, it must rely on your various individual departments, like production, marketing, sales, and support, operating well on their own. Because businesses are complex organizations, proper management of resources and data is really important. And management is nothing more than the art and science of making sure those individual departments all function smoothly. As we noted in “Moving The Needle On Email Marketing KPIs”, if you are not...

Read More

Should We Trust Bitcoin?

March 12th, 2014 by Stephanie Duesing

Pros and Cons For Digital Retailers As digital retailers, we are by nature early adopters. To succeed, we must be progressive and in sync with our customers – who are even more cutting edge than we are. It is an endless, quick-moving cycle of learning and adapting. The latest frenzy in the e-commerce world is the adoption of Bitcoin. Bitcoin is an extremely volatile, decentralized digital currency that uses cryptography to control the creation and transfer of...

Read More