E-commerce Eye Candy – Global E-commerce [Infographic]

January 5th, 2015 by Elan Sherbill

Happy New Year! We are excited for another year of giving independent software vendors the knowledge to succeed in e-commerce, and helping them understand how to address challenges involved in taking their business operations to the next level. As an independent software vendor, it is likely that you are more interested in understanding your industry niche, and information that applies to selling fashion apparel or consumer electronics seems like it is not applicable to your business. Still, the...

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December E-commerce Digest

December 30th, 2014 by Elan Sherbill

As we close out 2014, we’re directing you to some of our favorite e-commerce related publications. Like this blog, these sites and their attendant posts exist to help you improve your e-commerce performance. Read on to gain the knowledge and understanding you need to make 2015 an even better year for your e-commerce. For our favorite posts and infographics of 2014, click here and here. Email Marketing Publishers Struggle With Email Marketing Basics | eMarketer If you create content to promote your...

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E-commerce Eye Candies: Our Year In Review [Infographics]

December 29th, 2014 by Elan Sherbill

A review is a powerful action with the ability to affect your present and future. The importance of a review lies in its impact on memory and learning. The more you review the better you understand the relationship between ideas and data that you encounter consistently. This understanding forms the basis for learning which, in turn, forms the basis for making better business decisions. We spend a lot of time around this blog looking at, writing about and sharing e-commerce related infographics. Sometimes we...

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2014 E-commerce: Our Year In Review

December 24th, 2014 by Elan Sherbill

Here we are at the end of another year, and it is a time for introspection. We spent this year looking at the the many ways software vendors can improve their e-commerce performance, and discussing the ins-and-outs of all that is required for an online store to succeed. This post shows you our most popular topics of 2014. Whether it is your first time reading these posts, or you are just reviewing them for your own edification, you’ll discover...

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E-commerce Eye Candy – How to Calculate Lifetime Value [Infographic]

December 22nd, 2014 by Elan Sherbill

In Five Ways E-commerce Sites Can Collect Subscribers, we discussed the importance of building your subscriber list to increase customer lifetime value (CLTV). If you can build a big enough list, you’ll have more grist for your marketing mill which improves your ability to maximize CLTV. According to Geoff Fripp, the founder of the Market Segmentation Study Guide, the customer lifetime value is typically “calculated as a single dollar amount.” Finding out this information out can be a boon to both...

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