Five Trends to Put Your Customer Service Ahead of Your Competition

October 1st, 2014 by Emily Oney

Customer service used to be so simple: just one quick email or phone call to resolve an issue. But with new technology that creates instantaneous transactions and deliveries, customers are now seeking new ways to get immediate answers. We researched several industry leading reports about customer service from experts like, Forrester, Comm100, ZenDesk, and Parature, and we uncovered five trends to put your customer service ahead of your competition. Customer Service Applications Are Moving to the Cloud “Overall, growth...

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E-commerce Eye Candy – Engagement Creates Loyal Customers [Infographic]

September 29th, 2014 by Elan Sherbill

The goal of any business is to create unconscious epiphanies of trust in their customers’ minds. This is especially true for online merchants who don’t encounter their customers face-to-face. Customer loyalty is hard to earn, and once earned is not easy to hold on to. Businesses need to steadily work to keep their customers loyal. Business don’t interact with their customers one time only, and each customer session might involve one or several of the many...

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September E-commerce Digest

September 24th, 2014 by Elan Sherbill

Ah, September! Back to school, back to business and time to revisit your e-commerce strategy. This month on Building Keystones we shared ways to improve your customer service by listening to your least experienced customers, an IDC resource on the digital commerce market, and concluded our look at the most important moments of the subscription customer lifecycle. For this E-commerce Digest we are sharing resources about the value of brands, software piracy, checkout process optimization and e-commerce integration. The...

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Driving E-commerce Success Through In-App Messaging [Webinar]

September 22nd, 2014 by Elan Sherbill

One of the major pains of selling software is figuring out why people use your product without paying for it. Sure, you offered a free trial of your software program through an affiliate download portal, but how do you get these new users to convert? Another issue is that in the software industry it’s quite easy for users to find ways to pirate software. What can you do then about infringing users who, knowingly or...

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World Class Customer Service: Learn From Your Least Experienced Customers

September 17th, 2014 by Bernard Aguirre

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” ~ Kevin Stirtz, Digital Marketing Expert and SEO at FindLaw, a Thomson Reuters business This is the first part of a series of articles whose information I garnered from working the front lines of customer support for software companies. Its purpose is to teach you how to better leverage your communication...

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