E-commerce Eye Candy – 21 Elements of International Marketing [Interactive Guide]

April 7th, 2014 by Elan Sherbill

This week’s e-commerce eye candy shifts from our normal practice of highlighting engaging infographics found on various sites across the web to an interactive guide filled with highly beneficial information on how to improve your online store’s international capabilities. This guide comes to us from TranslateMedia who offer localization services to companies looking to expand their customer base into new territories. Aside from this guide, their blog is a great resource for looking into the finer...

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Three Ways to Improve Recurring Revenue

April 2nd, 2014 by Elan Sherbill

The popularity of subscription licenses has changed the rules for software vendors, who must now struggle to take advantage of recurring revenue while retaining each new customer for as long as possible. Improve Recurring Revenue Why is retaining subscribers so difficult? The answer is related to how well merchants anticipate their subscribers’ needs. Here’s a pretty well known secret: The better the customer experience people have while using a product, receiving support, and buying and renewing their...

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E-commerce Eye Candy -The Effects of Online Credit Card Declines in the U.S. [Infographic]

March 31st, 2014 by Elan Sherbill

“The result [of online credit card declines] is consumer aggravation, increased operational costs for banks and credit card companies and as much as $40 billion in lost revenue for online retailers.” via TrustInsight A Credit Card Decline One of the primary benefits of selling software through a webstore is that visitors can shop at your store 24/7 without you having to manually operate the cash register for every sale. Since most of your e-commerce revenue from U.S. customers...

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March E-commerce Digest

March 26th, 2014 by Elan Sherbill

As winter continues to fend off spring, our topics of conversation dwelled on the need for affiliate marketers to focus their efforts on driving quality traffic, the pros and cons of implementing Bitcoin as a payment method for your online store, and how to move the needle on your email marketing campaigns. We also discussed the importance of providing great customer service and the role that timing plays in B2B buyer behavior. On a lighter note, but one still...

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E-commerce Eye Candy – Understanding B2B Buyer Behavior [Infographic]

March 24th, 2014 by Elan Sherbill

This infographic from Salesforce’s SlideShare page was compiled by Software Advice who help people find the right software for their organization. The information here helps B2B marketers and salespeople like yourself prepare the timing of your messages by understanding what times of day, week and year business buyers are most attentive. Knowing when your potential customers are most ready to be influenced impacts when you place phone calls, schedule emails, display ads, update social statuses or design any aspect of...

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