Author Archives: Craig Vodnik

The Future of Software: Anytime, Anywhere, Connected to Everything

August 14, 2013 by Craig Vodnik.

Predictions about the future of software design, implementation, selling and use are always limited by how we use technology today. But at some point in the future, our current technologies will be as obsolete as a Walkman. As software developers, and as vendors and partners of digital product companies, what trends should we be aware of  in order to participate in the future of software? The Future: 20 Years Ago It would be good to start by...

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Compensating Channel Partners In The Era Of Cloud Computing

March 14, 2013 by Craig Vodnik.

The cloud fundamentally changed the way that independent software vendors (ISVs) market and sell their products by emphasizing cost-effectiveness and ease of scalability. It also changed the way IT departments buy and use software. However, we often overlook how the cloud revolution affected channel partnerships. In the era of cloud computing, if vendors and their partners don’t update their channel strategy, they risk being marginalized. What is the current situation? There are a variety of channel partners in the software industry,...

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Subscription Commerce Defined

February 7, 2013 by Craig Vodnik.

The subscription commerce economy is all the rage. According to a recent Forbes article, Dropbox earned $500 million in revenue from its paid subscribers. Software giants Microsoft and Adobe saw the writing on the wall, and in 2012, converted their classic product suites from a download perpetual license to a cloud based subscription service. Thus, Microsoft Office became Office 365 and Adobe Creative Suite is now Creative Cloud. Recognizing this important trend, Forrester Research’s Peter Sheldon recently published a report covering...

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Card Not Present? The Challenges Of Accepting Credit Cards Online

November 8, 2012 by Craig Vodnik.

You might think it’s a simple process to start accepting credit cards for your e-store. All you need to do is sign-up for a merchant account with your local bank and the money starts pouring in, right? In no time at all, you can be relaxing on a Caribbean beach, sipping piña coladas worry-free! I hate to spoil your dreams, but accepting online credit card payments is quite challenging. Whether it’s the transaction fees surrounding special...

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The Trouble With Offline Payments For Subscription Products

October 10, 2012 by Craig Vodnik.

In the past, we’ve written about how offline payments, such as PayPal, wire transfers, checks and convenient store payment methods are important for maintaining high conversion rates in certain countries. Conversion rates can increase anywhere from 2% to 20% by incorporating local offline payment methods for countries like Japan, the Netherlands, Germany and Brazil into your e-commerce store. However, as more software companies transition from perpetual license to subscription billing, a subscription product has the potential...

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