August Blogger’s Digest

August 31, 2011 by Elan Sherbill.

In the coming weeks, Building Keystones will focus on the state of online video gaming, optimizing pay-per-click campaigns, and providing tips for getting the most out of your business intelligence. Subscribe now to the Building Keystones email list to receive a notification of every new post.

In this Blogger’s Digest, we direct your attention to U.S. retail e-commerce spending for the second quarter, cloud-based Salesforce integration, changes to Google Analytics, how load times affect conversion rates, and different options for foreign online payment methods.

Internet Retailer – E-commerce Spending Jumps 14% in Q2: This analysis of our industry’s market performance, based on a report from comScore , shows U.S. retail e-commerce consumer spending grew nearly 14 percent compared to the second quarter of last year, marking the seventh consecutive quarter of growth for e-commerce retailers, with small to medium sized retailers recovering market share previously lost to the Top 25 online retailers.

E-commerce SMB Market Share

Source: comScore.com

E-commerce Times – Salesforce.com Innovation in the Spotlight: For those in the B2B sector, we include a piece related to the Dreamforce ’11 event and cloud-based Salesforce integration. This article explores options for companies looking to fully contextualize social networking data by utilizing cloud-based technology integrated with Salesforce.

iMedia Connection – Google Analytics Changes the Rules of the Game: Brandt Dainow shares an important change in how Google Analytics calculates the end of visits/sessions and educates us on how this change impacts the way we report and analyze our website traffic.

ClickZ – How Your Website Loses 7% of Potential Conversions: Fact: faster load times improve your Google ranking. This post will teach you how to track load times using Google Analytics, understand the adverse affects that Google “+1” and Facebook “Like” buttons can have on your site’s performance and how to combat these dangers.

E-Consultancy – Choosing the right online payment system for foreign markets: The foreign language internet is growing. Are you ready for global business? Christian Arno  puts forward various preferred payment methods available around the world.

Thanks for engaging. We hope this Blogger’s Digest has been valuable to you. Leave a comment, or find us on Twitter and Facebook to let us know what topics you would like covered in the future.

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