January E-commerce Digest

January 28th, 2015 by Elan Sherbill

I hope your year started off well, with lots of conversions and completed checkout processes. To help those individuals and teams responsible for generating e-commerce revenue, we spent this month sharing knowledge and understanding for improving your performance. We focused on the importance of the customer experience and proactively managing your customer relationships; Google’s policy on unwanted software; and the importance of protecting all your data assets. For this year’s January E-commerce Digest, we’ve curated some informative...

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E-commerce Ear Candy – 5 E-commerce Tricks Your Cart Needs Now

January 26th, 2015 by Elan Sherbill

Your conversion rate has a significant impact on your bottom line. Let’s say you’ve made an e-commerce site. You look at your analytics and see that 50,000 people are entering your site every month, and 4,500 are converting into paid customers with an average order value of of $25.00. You’ve got a solid conversion rate of nine percent and a monthly revenue stream of $112,500. Now imagine you set in motion a plan to optimize conversion rates, and you...

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Data Security: Why PCI DSS Alone Doesn’t Cut It

January 21st, 2015 by Elan Sherbill

A few months ago, Daniela Hagen, the Compliance Director at cleverbridge, shared some of her expertise with Software Advice, an IT security research firm, in their post on 6 Popular E-commerce PCI DSS Myths Explained. In that article, we learned that even if you outsource your e-commerce capabilities, you should still know and understand what it means to comply with the ever-important requirements of PCI DSS (which stands for payment card industry data security standards) for your business. For example, if your payment processing...

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E-commerce Eye Candy – History of Digital Marketing [Charticle]

January 19th, 2015 by Elan Sherbill

This interactive charticle from kapost dives into the history of something near and dear to all our minds and hearts: digital marketing. Digital marketing is not only big business; it gives businesses the abilities they need to reach their corporate objectives, be they growth in revenues, customers or expansion into new markets. Digital marketing is what keeps Google in business with approximately $50 billion in ad revenue. It’s why Oracle acquired Eloqua two years ago, and...

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Beware Badware: Google’s Policy on Unwanted Software

January 14th, 2015 by Elan Sherbill

I think it’s safe to say that you shouldn’t sell malware to your customers. But what exactly is malware comprised of? Is it only a virus that accesses private information, or can malware be defined as legitimate software that is sold through deceptive marketing? Not too long ago, Google sent me an interesting email and it behooves every e-commerce manager to be familiar with its contents. Ostensibly, it’s a message for those who manage AdWords accounts,...

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