The Three Most Important Times of the Subscription Customer Lifecycle – Part One

August 20th, 2014 by David Walsh, Marketing Director at Intuit

David Walsh, Marketing Director at Intuit, offers a two part look into what software vendors need to do in order to fully capitalize on the subscription customer lifecycle. Part one focuses on what you must do immediately after converting a new subscription customer, while part two shows you how to manage the first 48 and last 24 hours of a subscription period. In today’s complicated world, it’s hard to know where to focus your limited time and...

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E-commerce Eye Candy – Chargebacks From the Customer and Merchant Points of View

August 18th, 2014 by Elan Sherbill

Preventing chargebacks is good for your business and the people who buy your software, but preventing them requires an understanding of their causes and of how to reduce them. Chargebacks occur when consumers tell their banks to reverse a charge on a payment made through the bank, often due to a fraudulent charge from credit card theft. Let’s say Nancy D. Conzhumer is looking at a credit card statement and  sees that her bank billed her $49.95 for some virtual disc...

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Five Tips for Increasing Conversions in Your Shopping Cart

August 13th, 2014 by Elan Sherbill

At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, delivered five tips for increasing conversions in your shopping cart. Using multivariate testing, Rothe explained how to raise conversion rates for software products simply by reducing scrolling, reducing the amount of required customer details, presenting cross-sells effectively, enhancing the subscription checkbox and offering regional payment methods. Conversion Tip #1 Reduce Scrolling While scrolling can be useful for homepages and other marketing material, the shopping cart is...

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E-commerce Eye Candy – Email Deliverability 101 [Infographic]

August 11th, 2014 by Elan Sherbill

If you read our Beginner’s Guide to Marketing Automation, you learned about its attendant benefits. You also gained an appreciation for what kind of features you need in a marketing automation solution, and how to segment lists according to demographic, transactional and behavioral data. Email Deliverability 101 [Infographic] For this week’s E-commerce Eye Candy, we’re sticking with that theme of marketing messages by highlighting an infographic from WhoIsHostingThis, a website that helps you discover the web hosting service any website uses....

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A Beginner’s Guide to Marketing Automation

August 6th, 2014 by Elan Sherbill

It is unfortunate that you can’t just take all your potential customers out to Chili’s and win their business with a free Awesome Blossom. For today’s digital customer, you have to rely on robust technology to gain insight into website visits and improve marketing and sales efforts. Whether you sell software to businesses or individual consumers, marketing automation capabilities are indispensable to your e-commerce strategy. According to a recent study by Bizo, 72 percent of marketers use marketing automation for lead...

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