Five Ways E-commerce Sites Can Collect Subscribers

December 17th, 2014 by Csaba Zajdo

This guest post comes to us from Csaba Zajdo. Csaba is the founder of OptiMonk, a powerful lead generation tool, and several other projects specializing in conversion. Building your subscriber list is one of the most important ways to grow your e-commerce business. Your email list gives you a chance to test new products and offerings, get feedback from customers, and market to them over the long-run. An email list keeps people coming back to your e-commerce site and...

Read More

E-commerce Eye Candy – Why Do Online Shoppers Leave Without Paying? [Infographic]

December 15th, 2014 by Elan Sherbill

If you could survey your site visitors and find out why some leave without completing the order process, wouldn’t you want to? The process for doing so would be complex. The database would be complex and the user experience would be intrusive – but the results could radically improve your conversion rate, your average order value and your total revenue. Internal sources would be best for this information, and you should make sure that your approach to analytics and business intelligence...

Read More

All I Want for Christmas Is No Chargebacks

December 10th, 2014 by Tim Russo

While the next few weeks are the bonanza of e-commerce sales, the months after can be a wake up call merchants do not want to hear. This time of year, it is easy for merchants to get excited over increasing sales numbers. Most merchants depend on holiday season e-commerce to meet their yearly numbers and remain profitable. But those glaring dollar (and euro) signs can blind merchants from the onslaught of chargebacks and disputes to come in the...

Read More

E-commerce Eye Candy – How Consumers Spend Their Money Online [Infographic]

December 8th, 2014 by Elan Sherbill

A practical way of evaluating what changes you need to make in your online stores is through investigating the patterns of behavior of your visitors and buyers. The main thing is to look at your own data and weigh your findings against other research benchmarks. This is why it is so important to read what experts have to say about your industry. You should not follow their advice blindly, but you should analyze your performance and...

Read More

Affiliate Marketing 101: Turning Visitors Into Paying Customers

December 3rd, 2014 by John Hernandez

Welcome to part four of the Affiliate Marketing 101 series. The first part explained the different types of affiliate websites you can choose to support your online affiliate business, and how to setup those websites. The second part of the series starts after you’ve decided what type of affiliate you want to be, and setup your domain name, site host and website theme. You must now set the foundation for displaying your site on search engine...

Read More