7 Ways to Reel Back Lost Customers

April 16th, 2014 by Lisa Campbell - Guest Post

Every business has lost customers to competitors or disinterest. In fact, a 2013 study has shown that small businesses lose up to 40 percent of customers each year. And while you may think that there are more fish in the business sea, statistics show otherwise. Because while wooing new fish into your revenue nets, you’re actually going to spend 7x the amount of money trying to gain new customers than trying to keep your existing ones. In...

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Business Without Borders: Selling Software Online to European Customers [E-book]

April 14th, 2014 by Elan Sherbill

When you type the term “international expansion” into your preferred search engine you will discover an important business strategy for brick-and-mortar and e-commerce businesses alike. From Buffalo Wild Wings to Netflix, companies are looking to increase their revenues by entering into new sales territories. The challenge is not just crossing imaginary lines on a map. It’s also one of entering new cultures that carry a different set of definitions for an optimal customer experience. There are...

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10 E-commerce Related LinkedIn Groups You Should Join

April 9th, 2014 by Elan Sherbill

LinkedIn is great for promoting brands using a company page or finding the right job candidates for open positions. But those are not the only benefits of using LinkedIn. Even as a blogger, only a fraction of the time I spend on LinkedIn is used to directly promote my content. More often than not, when I use LinkedIn I am looking for inspiration and information so that I can be more effective at my job. LinkedIn...

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E-commerce Eye Candy – 21 Elements of International Marketing [Interactive Guide]

April 7th, 2014 by Elan Sherbill

This week’s e-commerce eye candy shifts from our normal practice of highlighting engaging infographics found on various sites across the web to an interactive guide filled with highly beneficial information on how to improve your online store’s international capabilities. This guide comes to us from TranslateMedia who offer localization services to companies looking to expand their customer base into new territories. Aside from this guide, their blog is a great resource for looking into the finer...

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Three Ways to Improve Recurring Revenue

April 2nd, 2014 by Elan Sherbill

The popularity of subscription licenses has changed the rules for software vendors, who must now struggle to take advantage of recurring revenue while retaining each new customer for as long as possible. Improve Recurring Revenue Why is retaining subscribers so difficult? The answer is related to how well merchants anticipate their subscribers’ needs. Here’s a pretty well known secret: The better the customer experience people have while using a product, receiving support, and buying and renewing their...

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