Are You Compliant With Email Laws?

October 22nd, 2014 by Ben Meyer

Email marketing has proven time and time again to be a prosperous channel for engaging customers and increasing revenue. According to Econsultancy’s Email Marketing Best Practice Guide, ” … marketers still rate email as the best channel for return on investment after search engine optimization, with 66% of respondents rating email as ‘excellent’ or ‘good’. Only 7% say that email ROI is ‘poor’.” Nevertheless, email marketing can be a tricky beast to tackle. There are many things...

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E-commerce Eye Candy – Merchant Account Vs. Payment Gateway [Infographic]

October 20th, 2014 by Elan Sherbill

If transactions are the lifeblood of a business for online merchants, the e-commerce platform is the heart. But the ins and out of e-commerce, the specifics of what to invest in and how to implement it, are mysterious to most people – even if they’re successful e-commerce professionals. And I can prove this to you. Find your nearest colleague and either try to explain to them the details of an e-commerce transaction or have them try to explain...

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11 Ways to NOT Botch Your E-commerce Integration

October 15th, 2014 by Stephanie Duesing

So you’ve decided to outsource your e-commerce or switch e-commerce providers. After an extensive vendor selection process, you are ready for a smooth transition. Well, there are a couple of big ways you can really screw up your e-commerce integration. From not incorporating your CRM and ERP systems to ignoring impacts on your company’s tax nexus, there is a list of mistakes you can avoid by being prepared. We’re here to help remind you of some of...

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E-commerce Eye Candy – 12 Areas That Every E-commerce Marketer Must Test [Infographic]

October 13th, 2014 by Elan Sherbill

This infographic from Marketizator, a provider of conversion optimization software, provides those of us in charge of getting revenue from e-commerce sites many ideas for conversion rate optimization. It takes us through the who, what, why and where of testing webpages to see how they can be improved to capture more money. This graphic helps you decide how to segment traffic for each test, too. About half of the tests mentioned here can be administered to all...

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Three Ways to Jump-start Online Revenue

October 8th, 2014 by Pragati Dokania

The global software market has a volume of around $369 billion dollars according to research from IDC. North America alone makes up $181 billion. There is great potential to succeed in this multi-billion dollar market, but first you must be sure your customers have an robust but easy-to-use system when purchasing software online. Whether your software is being sold as a service (SaaS) or as an on-premise download with a backup CD/DVD, you need to be sure...

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