Three Types of Tweets For Your E-commerce Business

April 23rd, 2014 by Elan Sherbill

According to a recent survey by Twitter and DB5 of 1,000 U.S. users who currently follow small and medium-sized businesses (SMBs) on Twitter and who use the platform at least monthly, “81 percent [of those users] are more likely to take action from info shared via Twitter than traditional channels.” In short, Twitter is a great way to connect with your customers in real time through small bursts of conversation. These conversations can be used in...

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E-commerce Eye Candy – Marketing Automation [Infographic]

April 21st, 2014 by Elan Sherbill

Marketing and Sales Departments Traditionally, a marketing team makes an organization’s product or service appealing to potential customers while the sales team convinces those potential customers (leads) to become actual ones. Over the course of many years of researching best practices for companies that sell their products online, I consistently encounter people wondering not only how to increase the quantity and quality of their leads, but also wondering how to align their sales and marketing departments...

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7 Ways to Reel Back Lost Customers

April 16th, 2014 by Lisa Campbell - Guest Post

Every business has lost customers to competitors or disinterest. In fact, a 2013 study has shown that small businesses lose up to 40 percent of customers each year. And while you may think that there are more fish in the business sea, statistics show otherwise. Because while wooing new fish into your revenue nets, you’re actually going to spend 7x the amount of money trying to gain new customers than trying to keep your existing ones. In...

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Business Without Borders: Selling Software Online to European Customers [E-book]

April 14th, 2014 by Elan Sherbill

When you type the term “international expansion” into your preferred search engine you will discover an important business strategy for brick-and-mortar and e-commerce businesses alike. From Buffalo Wild Wings to Netflix, companies are looking to increase their revenues by entering into new sales territories. The challenge is not just crossing imaginary lines on a map. It’s also one of entering new cultures that carry a different set of definitions for an optimal customer experience. There are...

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10 E-commerce Related LinkedIn Groups You Should Join

April 9th, 2014 by Elan Sherbill

LinkedIn is great for promoting brands using a company page or finding the right job candidates for open positions. But those are not the only benefits of using LinkedIn. Even as a blogger, only a fraction of the time I spend on LinkedIn is used to directly promote my content. More often than not, when I use LinkedIn I am looking for inspiration and information so that I can be more effective at my job. LinkedIn...

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