October E-commerce Digest

October 29th, 2014 by Elan Sherbill

Fall is in the air and Black Friday is a little over a month away. Your prospects and customers are hunting for the best holiday season deals for their family and friends. That means big business if you sell software online. This month’s e-commerce digest begins with a number of suggestion for approaching holiday season e-commerce, and continues with general business advice that helps you drive revenue and puts your overall business performance in perspective. Holiday Season E-commerce 5...

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E-commerce Eye Candy – Transactional Email Optimization [Infographic]

October 27th, 2014 by Elan Sherbill

Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others. The Federal Trade Commission of the U.S. government helps businesses with a guide to CAN-SPAM compliance that is easy to understand and implement. One of the more important items listed in the guide is the distinction between commercial and transactional emails. This distinction helps you understand the primary purpose of...

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Are You Compliant With Email Laws?

October 22nd, 2014 by Ben Meyer

Email marketing has proven time and time again to be a prosperous channel for engaging customers and increasing revenue. According to Econsultancy’s Email Marketing Best Practice Guide, ” … marketers still rate email as the best channel for return on investment after search engine optimization, with 66% of respondents rating email as ‘excellent’ or ‘good’. Only 7% say that email ROI is ‘poor’.” Nevertheless, email marketing can be a tricky beast to tackle. There are many things...

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E-commerce Eye Candy – Merchant Account Vs. Payment Gateway [Infographic]

October 20th, 2014 by Elan Sherbill

If transactions are the lifeblood of a business for online merchants, the e-commerce platform is the heart. But the ins and out of e-commerce, the specifics of what to invest in and how to implement it, are mysterious to most people – even if they’re successful e-commerce professionals. And I can prove this to you. Find your nearest colleague and either try to explain to them the details of an e-commerce transaction or have them try to explain...

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11 Ways to NOT Botch Your E-commerce Integration

October 15th, 2014 by Stephanie Duesing

So you’ve decided to outsource your e-commerce or switch e-commerce providers. After an extensive vendor selection process, you are ready for a smooth transition. Well, there are a couple of big ways you can really screw up your e-commerce integration. From not incorporating your CRM and ERP systems to ignoring impacts on your company’s tax nexus, there is a list of mistakes you can avoid by being prepared. We’re here to help remind you of some of...

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