E-commerce Eye Candy – 7 Landing Page Flaws That Kill Conversions [Infographic]

July 21st, 2014 by Elan Sherbill

Sometimes a conversion means a visitor filled out a form on your website and other times it means a customer submitted payment through your online store. Regardless of how you define a conversion, it always involves someone becoming interested in your brand and deciding to complete an action that strengthens their relationship with your company. However, before that action is completed, your potential customer must find some aspect of your brand to interact with. In these...

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Three Barriers that Stifle Customer Conversions

July 16th, 2014 by Elan Sherbill

Independent software vendors and e-commerce managers are always looking out for conversion optimization tactics. At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, illustrated three such opportunities. His suggestions require merchants to remove certain barriers to conversion which create ways for increasing revenue. Ultimately, this path to e-commerce success is driven by improving the customer experience. In general, there are three barriers that typically cause customers to refrain from purchasing your product. Customers are required to create an account Customers are presented...

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E-commerce Eye Candy – Email and E-commerce [Infographic]

July 14th, 2014 by Elan Sherbill

According to this infographic from dotMailer, email marketing is an effective technique that brands and buyers often take for granted. However, if your business needs to generate e-commerce revenue, start improving your email marketing efforts. With the ability to deliver highly targeted and personalized campaigns, we continue to see the revenue generating effects of the relationship between email and e-commerce. According to Radicati, a research firm, email “remains the most pervasive form of communication in the business world.”...

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Know the VAT Rules? Think Again, They Are Changing

July 9th, 2014 by Elan Sherbill

In July 2003, the European Union (EU) began charging Value Added Tax (VAT) on digital transactions that occur within the European Union (See EU Directive 2002/38/EC, May 7, 2002). To European businesses and consumers, the rules for the past decade have been fairly straightforward. However, to companies outside of the EU, VAT collection is a tricky process that causes confusion. Now that the rules are changing again, software manufacturers everywhere need help understanding how these...

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E-commerce Eye Candy – B2B E-commerce Evolution [Infographic]

July 7th, 2014 by Elan Sherbill

This infographic tells a story about a wonderful land of opportunity: The B2B software e-commerce market. Make no mistake; it is big – bigger even than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds. However, the kinks in the path toward e-commerce riches begin immediately. Although B2B software companies understand how to create software products that solve amazingly complex problems...

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